Week 4

     Week four was a little different than the previous weeks in terms of structure. This week there was no reading due which gave us more time to work with Simmons and learn all about how to work with the analytical data that it provides. I enjoyed learning about this and how the website can be so helpful.
     The first subject that we researched in class on Simmons was Oreo consumption. There is a whole lot of data all separated by demographics such as age, sex, or what ever it is that you plug in and are looking for. Simmons provides exact data with percents and totals.
     Simmons is really good for company's because you can really research anything. In class we saw researches on Oreos, Netflix vs Hulu, and even cigarette usage. Learning how to use a database such as Simmons is huge for any kind of research. It could be for starting up a new business, doing research for a business that is already owned or anything where data is necessary. In business nowadays it is nearly impossible to succeed without doing your research on analytical data. I almost feel as if this week was the most useful week of class yet. We learned a lot that will prepare us to be successful in the future.