This week in class we dug a little deeper into our analytics. We learned how to be more descriptive with our marketing insights and learned how to read them more ineptly. This helps for coming up with facts for when we are being descriptive, especially for our project. It is very important to understand the data that you are collecting from your analysis. Reading analytical data is a very difficult thing to do and this class is preparing us to be able to do so. It is essential to know how to read data if we are looking to work in a competitive environment.
Week 4
Week four was a little different than the previous weeks in terms of structure. This week there was no reading due which gave us more time to work with Simmons and learn all about how to work with the analytical data that it provides. I enjoyed learning about this and how the website can be so helpful. The first subject that we researched in class on Simmons was Oreo consumption. There is a whole lot of data all separated by demographics such as age, sex, or what ever it is that you plug in and are looking for. Simmons provides exact data with percents and totals. Simmons is really good for company's because you can really research anything. In class we saw researches on Oreos, Netflix vs Hulu, and even cigarette usage. Learning how to use a database such as Simmons is huge for any kind of research. It could be for starting up a new business, doing research for a business that is already owned or anything where data is neces...
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